Market and Society

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A short summary

Market and Society is a subject that includes analysis of the relationship between society and market economy, addressing topics such as business ethics, corporate social responsibility, citizenship, teamwork, marketing, and the principles of market economy.

This lesson aims to develop shared human values and reveal how human beings, organizations and market laws interact and influence the development of society.

Capitalizam creates the conditions when market players who best meet consumer needs are rewarded. However, profit-making alone often causes considerable side-effects. Therefore, many actions and socially responsible business standards are essential for sustainable growth and sustainable development of society.



Resources

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Skills and Competencies

Business Ethics

Business ethics is a form of applied ethics or professional ethics, that examines ethical principles and moral or ethical problems that can arise in a business environment.

Understanding Market Dynamics

Market dynamics include environmental activity, consumer trends, pricing trends, supply and demand relationship, competitive activity, regulatory and legal issues, and also politics.

Social Skills

These are the skills we use to communicate and interact with each other, both verbally and non-verbally, through gestures, body language and our personal appearance.

Market Research Skills

Market research is the systematic gathering and interpretation of information about individuals or organizations using statistical and analytical methods and techniques.

Marketing Mix Modelling

Marketing mix modeling measures the potential value of all marketing inputs and identifies marketing investments that are most likely to produce long-term revenue growth.

Competitive Environment Analysis

The dynamic external system in which a business competes and functions. The more sellers of a similar product or service, the more competitive the environment in which you compete.

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